At Veebit we build game-changing products using advanced psychometrics
in conjunction with Big Data.
What does success look like? This question lives at the heart of Veebit’s purpose: to identify the traits and values of the individual that are likeliest to foster success, calibrated for specific real-world contexts.
Until now, predictive analytics have focused on data about who people are on the surface —how we act, who we know, what we engage with. By running this data through powerful analytics engines, connections emerge. For all they can tell us, deep insight into the intra-personal human factors affecting decisions and behaviors has remained elusive.
But what if we could dive deeper to understand actual relationships of cause and effect? Veebit uses the power of psychometrics to build new tools for uncovering how a person’s attitudes and aptitudes inform decisions and behaviors. The result is a new layer of insight that complements, and exponentially improves, the predictive power of big data analytics.
Our Consulting Process
We will work with your team to craft an implementation plan based on clear business goals, then customize a technology solution to deploy Veebit analytics in your environment.
- Define specific research objectives aligned with your business goals, existing data resources and analytics tools
- Design pilot project and implement Veebit technology to gather data
- Evaluate results, augment with customized queries and measurement scales
- Map and interpret the data, build performance metrics integrated into existing KPIs, track trends and measure outcomes to inform decision-making
The Veebit technology platform is built as an open architecture, with flexibility in mind. We host our core engine in the cloud and build client applications using a REST API. We are also able to create widgets to consume our services and expose Veebit functionality on client sites where API integration is not needed. Our solutions include customized centralized reporting and are highly scalable.
Terri Persico is the Founder and CEO of Veebit, and is responsible for business development and platform vision. Since 2004 her work has focused on the innovation of personalized service and product offerings through the application of psychometric measurement methodologies for both the b2b and b2c markets. She has served in this role as an independent consultant to private foundations and companies, as Director of Private Client Advisory at Geneva Global and as the Founder of Veebit. In founding the company, she has convened a multi-disciplinary team of seasoned leaders, with a commitment to creating the most socially relevant, scientifically sound and technologically powerful research and analytics tools for use by individuals and industry alike. Terri began her career in the financial services industry, providing wealth management services to high net worth families and institutional clients while at Merrill Lynch and Citigroup. Terri holds an MA in Economics from the School of Advanced International Studies (SAIS), Johns Hopkins University and a BA from the University of California, Berkeley.
Aaron Sloman is Veebit’s Chief Strategy Officer and oversees all aspects of strategy for the company and its clients, bridging the gap between business goals and technology implementation. Aaron worked at Microsoft during the wave of technology change that began in the late 1990’s, marked by the browser wars, platform battles and evolution of data driven user experiences. He worked alongside clients’ executive teams to drive thought leadership and map to technology solutions, leading the implementation teams for the Gap, Starbucks, MSN, Ford, buy.com and Intel. In 2005 Aaron left Microsoft to form speakTECH, a technology consulting firm which was acquired by Perficient in 2010. Over the course of five years, Aaron grew speakTECH to became a leading implementation partner for the largest internet companies & enterprises including MySpace, Disney, Dell and Microsoft. Before joining Veebit in 2013, Aaron spent three years at Perficient, where he led their Microsoft business practice, helped drive M&A efforts and strategy, and organizational restructuring.
Laird Popkin is Veebit’s Chief Technology Officer. He has over 30 years executive and technical experience, focused on technical evaluation, architecture and due diligence, and on building and leading teams and technology platforms to increase velocity and scalability while reducing costs by utilizing modern methodologies and technologies to outperform larger, but less aggressive competitors. Laird is experienced with mobile and desktop platforms and highly scalable distributed/clustered cloud web services, from the lowest system levels through building and managing superior engineering teams to high-level strategy and corporate negotiations, at companies ranging from VC-funded startups to large corporate enterprises. Laird was previously CTO of Hearst Transportation Group, leading technology for a collection of companies focused on collecting data, aligning it, enriching with machine learning and analytics, and delivering data, web services and applications providing vehicle valuation, maintenance and repair procedures and labor times, licensed to thousands of companies in the car, truck and airplane industries. He founded and grew Pando Networks, a robust p2p networking platform, from a startup to 140m users, which was acquired by Microsoft and integrated as the software delivery capability for the Xbox One and Windows 10, replacing Microsoft’s internally developed p2p networking capability. Laird has additionally served as CTO of News Internet Services, Director of Digital Technology for Warner Music Group, VP Architecture for Kaplan, and CTO of Sotheby’s Holdings. He has co-chaired and published several standards and has ten patents issued.
Chris Han is the Chair of the Veebit Research Committee and is responsible for the development and implementation of the company’s psychometric measurement models. He is also the Director of the psychometric team at the Graduate Management Admission Council (GMAC) where he is responsible for developing new and innovative approaches to improve the measurement efficiency and test experience, conducting studies and investigations of the validity of the interpretations and decisions made based on GMAT® exam data, and conducting innovative research efforts related to GMAC exams. Chris received a PhD in Research and Evaluation Methods from the University of Massachusetts at Amherst, has been widely recognized for his work in the field of psychometrics, including receiving the Alicia Cascallar Award for an Outstanding Paper by an Early Career Scholar in 2012 and the Jason Millman Promising Measurement Scholar Award in 2013 from the National Council on Measurement in Education (NCME). Chris’s work is widely published and he has developed several psychometric software programs which are used widely in the measurement field.
Gabriela Czarnek is an Associate Psychometrician at Veebit and serves as the Psychology Research Manager. Her work is focused on building psychometric models for personality, values, and attitudes with applications in different settings, e.g., education, human resources, finance, and marketing. Gabriela is currently a Visiting Researcher at the Psychometrics Centre at the Judge Business School, Cambridge University. She holds a Ph.D. in Psychology from Jagiellonian University, Cracow (Poland). She also has a training in Educational Measurement, with a focus on psychometrics and statistical analysis. Her research interests are focused on psychometrics, social cognition, and psychophysiology.
Mack Reed is Veebit’s Head of Product, and oversees the information architecture, use case strategy and user-experience design for the company’s products. Mack has been designing, developing and managing digital product for more than 20 years. His early career in newspaper journalism led to award-winning work at the Los Angeles Times. He shifted readily to developing and managing content and community for Cox Interactive Media, building an online hub for an NSF-funded computer-research group, designing IA, process and UX for fortune-500 companies and creating and co-founding his own consumer-engagement technology startup.
Vishnu Teja Edara is a Data Analyst at Veebit and serves as the Research Manager for the veebitSPORT product line. He is responsible for implementing analytic solutions for Veebit clients and supports the Research team in developing prediction models across Veebit products. Vishnu also supports the local soccer team, DC United, through performance analytics projects. His prior work includes three years at Tata Consultancy Services in Mumbai, where he led a team of technologists in mobile application development and data analysis. Vishnu earned a Master’s degree in Sports Industry Management from Georgetown University and holds a Bachelor’s degree in Technology and Engineering from VR Siddhartha Engineering College, India.
Jose Ramón Capdevila Xam-mar is Advisor for Corporate Strategy at Veebit, responsible for driving the firm’s growth through development of new business lines and partnerships, and sourcing and executing on acquisitions and investments. Previously he was Head of Football Administration for Real Madrid CF, one of the world’s most accomplished sports institutions. In this capacity, he worked on the development of new ventures on both the business and sports fronts and developed opportunities for synergy across the organization to maximize revenue. Prior to joining Real Madrid, Jose Ramón worked in in the field of Corporate Finance as a consultant for KPMG. He currently serves as a Managing Director of Player Lens, a UK based technology company aiming to disrupt the soccer transfer market. José Ramón holds a BA degree from ESADE with an exchange program in the Carlson School of Management at the University of Minnesota and an Executive Education program in Mergers & Acquisitions at GSB Stanford.
Tom Cusack is a private investor and Business Advisor at Veebit. From 1989 to 1999, he was an executive with Transamerica Corporation. From 1995 to 1999, he was Chairman (1996), President and Chief Executive Officer of the Transamerica Life Insurance Companies. He was also Executive Vice President of Transamerica Corporation and served on the Corporation’s 4-person Senior Operating Committee. From 1989 to 1995, he was in charge of Transamerica’s Corporate Development function including strategic planning and mergers, acquisitions, and divestitures. He also had responsibility for Transamerica Mutual Fund Management and Transamerica Real Estate Services from 1993-1995. Prior to joining Transamerica, he was Manager of Business Development and Strategy for General Electric Company. He was also a consultant with McKinsey & Company and a financial analyst for Bankers Trust Company. Tom earned his Masters in Business Administration with High Distinction from Harvard Business School, was named a George F. Baker Scholar and holds a Bachelor of Arts in Economics from the College of Arts and Sciences and a Bachelor of Science in Finance from the Wharton School, at the University of Pennsylvania. Tom is the Chair of the Direct Relief Foundation and a member of the Board of Overseers of the University of Pennsylvania Libraries where he was Chair from 2005-2013.
Kate Edwards is an Advisor to Veebit on culture and team dynamics in the gaming industry. She is the CEO and principal consultant of Geogrify, a consultancy for content culturalization, a Board Member of Take This, and is the former Executive Director of the International Game Developers Association (IGDA) from 2012 to 2017. In addition to being an outspoken advocate who serves in several advisory/board roles, she is a geographer, writer, and corporate strategist. Following 13 years at Microsoft, she has consulted on many game and non-game projects for BioWare, Google, Amazon, Facebook, and many other companies. Fortune magazine named her as one of the “10 most powerful women” in the game industry and she was named by GamesIndustry.biz as one of their six People of the Year. In April 2018, she was honored with Reboot Develop’s annual Hero Award and in October 2018 was presented with IndieCade’s annual Game Changer Award. She holds B.A. and M.A degrees in Geography, a Certificate in Cartography, and is completing her Ph.D. in Geography at University of Washington.
Courtney Hall is a Business Advisor at Veebit and a co-founder and Managing Director of Hillcrest Venture Partners where he focuses on Enterprise Applications, Financial Technology, and Wireless. Before Hillcrest, Courtney co-founded EXACT Sports, a company that performs quantitative assessments of the athletic, psychological and neuro-cognitive abilities of high school and collegiate student/athletes. Prior to EXACT, he was an investment banker at UBS and Morgan Stanley and a legal firm associate. Courtney began his career in the NFL, where he was the starting center for the San Diego Chargers from 1989 to 1997. During his tenure with the Chargers he was a Captain, a four-time Pro Bowl 1st Alternate and a NFL Players Association team representative. In 1994-95 he captained the team to the Super Bowl, the franchise’s lone Super Bowl appearance. Courtney serves as a Bloomberg Mayoral Appointee of the New York City Campaign Finance Board and as the Mayoral Appointee to the Board of Trustees of the Randall’s Island Park Alliance. Previously, Courtney served on the Investment Committee for Rice University, which is responsible for managing the university’s $4.8 Billion endowment. Courtney holds a JD/MBA from the University of Chicago, and a dual BA in Economics and Managerial Studies from Rice University.
Bo Moon is a Business Advisor at Veebit and the head of Innovation Management and Strategy for Think Tank Team, an advanced innovation lab at Samsung Research, where he focuses on emerging technology strategy that includes new forms of mobility, AR/VR, gaming, blockchain, IoT, and 5G. Prior to Samsung, Bo co-founded Bloomberg Sports, a company that delivered financial-level analytics, scouting, and video analysis for professional sports as well as tools for major broadcasters, sports statisticians, and even avid fantasy sports players. Bloomberg Sports was eventually acquired by Stats Inc. Before Bloomberg Sports, Bo led product at Bloomberg Financial and Prudential Securities for hundreds of thousands of traders globally. Bo holds an engineering degree from Cornell University.
Nathan Ramia is an active Advisor to Veebit, focused on operations and data-driven product development. Nathan has spent the last seven years building and leading teams in fast-paced, high-stakes environments. He began his career leading troops in combat. After leaving the military, Nathan led teams of data scientists and engineers to build statistical models, optimizing more than $100M worth of individual-level outreach programs on behalf of clients ranging from the Federal Government to the international Fortune 10. Today, he leads product development at a data science consulting firm in DC. He graduated from the United States Military Academy at West Point and the Australian National University, and he is also the Deputy National Organizing Director of a national legislative advocacy nonprofit.
Rick Raymo is an Advisor to Veebit on esports, technology, brands and team dynamics. A gaming industry veteran, he served as jack-of-all-trades producer/studio manager on hit games and franchises including Duke Nukem 3D, Max Payne, Battlefield and Halo, and he produced technology that was foundational to online game playing and team interaction, including every platform at GameSpy. Rick has worked as a prolific industry journalist, the Director of First Party games for an Ericsson console, the games production exec at HBO, and the longtime “chief instigator” at Saber Interactive. Today, Rick consults for and contributes to various handpicked projects, including his nascent nonprofit, SpriteLee, which aims to deliver the benefits of digital gaming to those who could benefit most.