Veebit POV

“Masters of the Mental Game” - Veebit Launches a Groundbreaking Research Project on the Minds of Elite Athletes

The hockey goaltender waits, uniquely poised for split-second action, in almost zen repose. His muscles and nerves hang tensed inside 40 pounds of protective gear,…

19 June 2021 | Mack Reed

Battling in the Dark: How Esports Struggles to Build True Community and Human Engagement

This is the second in a series of posts on Veebit's work in the gaming industry. The first is here. When it comes to community…

11 March 2021 | Mack Reed

Stuck in the Middle with You: How to Solve Esports' Endless Matchmaking Problem

This is the first in a series of posts on Veebit's work in the gaming industry. The second is here. What is the single worst…

14 November 2020 | Mack Reed

A Billion for Your Thoughts: The Science of Unlocking an Esports Athlete's Mind

As esports' global market value booms towards $1 billion, its most valuable asset remains an uncharted mystery:  the esports athlete's mind. Esports today rakes in…

23 July 2020 | Mack Reed