Veebit POV

“Masters of the Mental Game” - Veebit Launches a Groundbreaking Research Project on the Minds of Elite Athletes

The hockey goaltender waits, uniquely poised for split-second action, in almost zen repose. His muscles and nerves hang tensed inside 40 pounds of protective gear,…

19 June 2021 | Mack Reed

Battling in the Dark: How Esports Struggles to Build True Community and Human Engagement

This is the second in a series of posts on Veebit's work in the gaming industry. The first is here. When it comes to community…

11 March 2021 | Mack Reed

Stuck in the Middle with You: How to Solve Esports' Endless Matchmaking Problem

This is the first in a series of posts on Veebit's work in the gaming industry. The second is here. What is the single worst…

14 November 2020 | Mack Reed

People Are Weird: A New Path to Meaningful Team Diversity

Are you watching the horizon? If so, you have already spotted a sea change bearing down on the modern workplace like a double tsunami: Team…

23 October 2019 | Mack Reed